The Bachelor of Business Administration in Marketing is a three-year undergraduate programme that provides knowledge of marketing strategies, consumer behaviour, branding, sales management, advertising, and digital marketing. It prepares students for careers in marketing, sales, brand management, and business development.
The BBA in Marketing focuses on developing marketing, communication, analytical, and leadership skills. The programme covers market research, consumer behaviour, branding, sales management, digital marketing, and advertising to prepare students for dynamic careers in the corporate sector.
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